From hundreds of years, civilizations have reserved gold as a luxury object believed to be worthy of only gods and rulers. It is one of the luxurious metals, and holds immense religious devotion especially in Indian culture. Gold is taken as a sign of matchless quality, excellence, and cream of the crop.

It is often believed that Indians are great lovers of gold. Although this declaration cannot be completely denied, but the truth is that Gold always had a particular and important place in all cultures.

To be precise gold holds great importance in Indian culture, as it is the symbol of the Hindu goddess Lakshmi, which is considered very auspicious and hence buying gold will bring them good fortune, and destiny.

Having gold is a sign of power, and status. Gold symbolizes wealth for many individuals. Gold brought as ‘Stridhan’ by the bride in Indian wedding, shows her paternal family status and wealth.

Indians are generally very passionate about gold. They believe that gold brings good fortunes. There are many people who like to trade in gold by buying or selling this precious metal. Decorating the idols of religious gods with gold ornaments is a very popular custom in Indian Culture. Also there are some special days in Hindu calendar, which inspire the devotees to purchase gold on that specific day such as Dusshera and Dhanteras. Hindus believe that it will bring good happiness and prosperity if they will buy gold on these auspicious days.

Gold is also bought on festivals like Durga Puja, Pongal and Onam. On these particular days, ladies dress up in their best clothes, and wear gold ornaments. Gold is also considered to be a gift item, and usually people exchange gifts which are made up of gold on weddings, birthdays, and other religious festivals. India has one of the leading cloth making industries, in which gold thread is used in making cultural dresses for special occasions, and it is admired not only by Indian women, but on an international level. Gold is an important part of Indian culture. Hindus value gold very much and they also believe that if they lose gold, it will bring bad providence to them.

DISCLAIMER: The views expressed in this blog are those of the author and may not reflect those of Jindal Bullion Limited. The author has made every effort to ensure accuracy of information provided; however, neither Jindal Bullion Limited nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Jindal Bullion Limited and the author of this article do not accept culpability for losses and/or damages arising from the use of this publication.